Get more out of your marketing with the USPS Every Door Direct
What Every Door Direct Mail (EDDM) offers your business
The USPS Every Door Direct Program can benefit any business looking to increase their revenue and gain exposure to a larger audience.
The EDDM Program is an afforable option for targeted local exposure. Local businesses often prefer EDDM because you can choose a section of town or even individual mailing routes to target potential customers near your business or in neighborhoods you feel could best benefit from the services you offer.
EDDM service offers the benefits of reduced postage with no need for a mailing permit, and focused exposure without the need the added cost of mailing lists and inkjetting/addressing. You can send a large postcard to every address in an area for much less than the price of a standard postage stamp.
How Does it Work?
Select Your Mailing Area
The EDDM Mapping Tool allows you to be more involved in effectively marketing your message to the right audience. You can select an area of town, even down to individual postal routes to target areas you think may yield better response.
If you aren't familiar with specifics of the area you are considering, the Mapping Tool can also provide estimated demographics which include average age, household income and members of a household. This data can help you to target people who would be mostinterested in your product or service. You can filter even further by excluding businesses addresses or PO Boxes.
You can see before starting exactly how many people residences and businesses would receive your mailing and an estimate of the postage costs.
Create a Postcard Design
Our design team has created hundreds of EDDM pieces already. We can create something from scratch, work with existing art to create something consistent with your other marketing pieces, or print and mail artwork that you provide. Keep in mind, the USPS has strict guidelines for their EDDM mailings so we do recommend using a designer familiar with these specifications.
EDDM Postcards can many sizes in between, but the most cost-effective and commonly used sizes by our clients are 6.25" x 9" and 6" x 11". If would like to see samples or discuss designing a postcard for your EDDM campaign, reach out today.
Preparation & Delivery
With no need for permits or stamps, once we print your postcards, they are ready for final preparation. The USPS requires that EDDM mailings are bundled in quantities of 50 or 100, so we tray and band them and prepare the necessary paperwork.
Each post office that receives your postcards will need paperwork filed and included with the tray so they know what postal route it will deliver to. Once completed, we drop them off and the USPS does the rest.