Home NewsQuick QuotePMS ChartContact

East Coast Media provides big help with Postal Service’s Discount Mail Program.

January 20, 2012 (Press Release)

East Coast Media, the area’s leading marketing services company, is helping local businesses take advantage of the Postal Service’s Every Door Direct Mail Program. The EDDM program launched last April allows businesses to reach every home in any neighborhood without the expense of list purchases.  Adding to benefits are big postage discounts making the process a great small business marketing tool.

East Coast Media helps business with the complex USPS regulations by designing, printing and mailing in compliance with the EDDM program. They produce collateral without the need for list generated personalization or bar-coding.  East Coast Media prepares the paperwork and can make the local drops, although customers are able to mail the materials themselves at the corresponding Post Office. 

“We’ve distributed nearly 1 million units and this is the best program we’ve seen from the Post Office” notes Andy Fresco owner of East Coast Media in Hillsborough.  He says, “At a time when all you seem to hear is bad news from the Post Office, this is good news for small businesses”. “Direct mail is still the best way for local businesses to market themselves; this program provides big savings to those who take advantage of it compared to a traditional direct mail campaign.

Jim Reilly, Vice President at East Coast Media has been working with many area businesses to spread the word about the program. “Not only does the EDDM program let businesses distribute marketing information without lists, it also brings the postage cost down to levels that were out of reach for small companies”. One big success East Coast Media’s recently seen is the program they executed for Rainbow Academy Early Learning Centers.  Brenda Febbo, Vice President of Sales & Marketing said “It’s been a real hit for us and the response rates have been impressive, we’ll definitely be using the EDDM service again, the postage savings alone makes this worthwhile”.  East Coast Media customized Rainbow’s postcards for each location to making them town specific. “We didn’t want to send out a generic card, so we made each town’s message different, the recipients responded immediately to their location and we captured more business.” said Brenda.  With Corporate Offices located in Piscataway, NJ and eleven franchise locations statewide, Rainbow Academy is the premier provider of quality early learning programs focused on caring for the needs of the children and parents.

East Coast Media is Central NJ’s single source for print, mail, wide format and other marketing support services, located 3 miles south of the Somerville Circle in a 21,000 sq ft facility.

For more details on the Every Door Direct Program:
Visit: Every Door Direct - East Coast Media
Call: 1-800-ECM-1965
Email: info@eastcoastmedia.com